Who is Kieren Rhys?

Kieren Rhys

In the title sequence to HBO Showtime drama Californication, David Duchovny is shown holding up a magazine, ‘Book Critic’, with an article on/by someone called Kieren Rhys. As far as I can tell, both the magazine and Rhys are fictional. Does anyone know anything more?

Update, June 22, 2013: Almost five years later, we’ve got an answer: “Kieren” and “Rhys” are the children of Californication property master, James “Skip” Torvinen, who checked in to tell us this in the comments, below.